Swine Who?

When the government’s swine flu website was announced it quickly got overwhelmed by people checking if the world had ended yet. I’m not sure how it happened as the government published it in the catchily named www.direct.gov.uk/pandemicflu. I say published but buried might have been more accurate.

Why not the more obvious swinflu.gov or porkysnot.gov, oinkysnuffles.gov, ohmygodwereallgoingtodie.gov or practically anything else.

I noticed www.pandemicflu.gov points to a site which features a competition to win $2500 for a creating a flu prevention video like twisted ,end of the world, you’ve been framed. Think of the tamiflu you could buy with that.